Glenn Fisher talks to the co-founders of Sonder & Tell, Emily Ames and Kate Hamilton about how they started the agency, why tone of voice is so important in copywriting and how brands should act in times of crisis.


Emily Ames and Kate Hamilton are co-founders of the creative agency Sonder & Tell. Their work has already seen them attract high-profile clients such as Cath Kidston, and their curation of Comfort Zones for Jigsaw saw them bring together some of the best female authors writing today. You can find out more about Emily and Kate on the Sonder & Tell website here: https://sonderandtell.com/

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

You can buy the Comfort Zones book from Jigsaw here: https://www.jigsaw-online.com/product/comfort-zones-book/J40525_YE000

How to Do Nothing by Jenny Odell is available on Amazon here: https://amzn.to/3iqad6o

Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/3geyRou

A Cook's Tour by Anthony Bourdain is available on Amazon here: https://amzn.to/31ETOFk

Email me your biggest worry around writing here: allgoodcopy@gmail.com

Catch up on The All Good Copy Podcast here: www.allgoodcopy.com