Glenn Fisher talks to executive creative Director at VaynerMedia, Becky McOwen-Banks about why she got into advertising, how the industry has changed over the last twenty years and what it’s like to be working with Gary Vaynerchuk.


Becky McOwen-Banks is a creative director who has worked at some of the biggest agencies and for some of the biggest clients in the world. She is currently executive creative director at VaynerMedia in London. You can find out more about Becky and her amazing career on her website here: http://beckymcb.co.uk/

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

You can find out more about Girl Effect by visiting the website here: https://www.girleffect.org/

You can find out more about VaynerMedia on their website here: https://vaynermedia.com/

A Smile in the Mind by Beryl McAlhone is available on Amazon here: https://amzn.to/2C9mUln

The Art of Client Service by Robert Solomon is available on Amazon here: https://amzn.to/2B9vwYC

Plume by Will Wiles is available on Amazon here: https://amzn.to/3foryu4

This Is Not Propaganda by Peter Pomeranstev is available on Amazon here: https://amzn.to/2UKPf89

Catch up on The All Good Copy Podcast here: www.allgoodcopy.com