Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer.


Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: https://twitter.com/rorysutherland

Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

You can watch the video recording of this episode here: https://youtu.be/7aEhhIDsm9k

Alchemy by Rory Sutherland is available on Amazon here: https://amzn.to/2SS7LLo

You can watch one of the famous Ronseal adverts here: https://www.youtube.com/watch?v=HJlCK2A9bAY

You can discover why both Rory and I are so taken with Japanese toilets here: https://www.youtube.com/watch?v=GZRwI7m7gnw

Catch up on The All Good Copy Podcast here: www.allgoodcopy.com