Glenn Fisher talks to copywriter and speaker Peter J Stephen about why authenticity is so important in advertising, the creative process and why traditional sales techniques can be a big help in modern copywriting.


Peter J Stephen is a copywriter and speaker. He has written for agencies such as Ogilvy and Saatchi & Saatchi as well as numerous big name brands, like Vodafone, Nokia, MasterCard, Cisco and Adobe. You can find out more about Peter by visiting his website here: https://astutecopy.co.uk/

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2MWUUp9

You can find more about the Creative North conference here: https://creativenorthconf.com/

You can find out more about Peter's son, Connor, by following him on Twitter here: https://twitter.com/ConnorJStephen

You can sign up for the All Good Copy email here: https://allgoodcopy.com/

The Good Soldier Svejk by Jaroslav Hasek is available on Amazon here: https://amzn.to/2PSAmR9