Being Your Authentic Self: Building Your Brand On Underserved Markets With Paris Cutler

The best way to differentiate your business from the competition is to find the underserved market. Once you find that underserved customer, create a brand that is tailor-made for them. You want to be able to show your authentic self to your customer because they will be the ones who will spread your brand. Find your underserved market and capitalize on it with your host Ben Baker and his guest Paris Cutler. Paris is an author and business strategist at Blue Ocean Strategy. She is also the owner of her own cake store, Planet Cake. Learn why it's important to align your brand with yourself. Learn how to look beyond your industry if you want to be the best. And learn how to find your underserved customer.