DON'T CHASE EVERYTHING - DO WHAT MATTERS With Tim Kubiak

Focusing on what matters is what every business should be delivering. Instead of always going for that new shiny penny, your sales team should know who your customers are and make sure that their needs are met. Ben Baker’s guest today is Tim Kubiak, the CEO of Zepol Productions. Tim discusses how we should be chasing clients that are willing to have those conversations with us and help figure out what they need to grow or profit. He also highlights the importance of stepping away and pointing them in the right direction should we fail to help them meet those needs.