” I think the word potential is one of the most bullshit words out there. How I know someone isn’t very good at being a performance coach is when they use potential. It’s literally a word that’s not allowed to be used in my practice at all….It’s the crutch that average people use to describe their mediocre results.” – Todd Herman

Todd Herman is a performance coach who helps Olympians, billionaires, and teams break through to new levels of performance. 

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