There are 2 things that I hear all the time from new virtual bookkeepers for when it comes to finding and connecting with clients: 

1 – the market is so saturated that it's hard to stand out

2 – they have chosen to not specialize in any one particular area or industry because they're afraid that the pool, that already seems small, will become even more crowded 

If you have been around me for a while, you'll know that I am a huge supporter of knowing your strengths, and applying them when it comes to designing your marketing strategy. And a big part of a successful marketing strategy that makes you money is deciding what types of businesses you want to serve. 

My guest this week agrees with me – and she did it herself. That decision has propelled her to create a successful financial services practice, and make some significant lifestyle changes at the same time. 

During our chat, Simone and I talk about: 

• what it's like being a digital expat, 
• what it's like working in an emerging industry, and 
• how you, too, can carve out a lane all of your own in that same space. 

If you've been thinking about going from a general bookkeeper to one so specialized that your client roster is, as we like to call it, hooked, booked, and busy, then you definitely want to listen in as we talk with Simone about how she found success by niching down in the cannabis industry. 

Check out The Cannabis Business Minds Podcast here: https://cannabisbusinessminds.com/category/podcast/

Follow CBM on IG here: https://www.instagram.com/cannabisbusinessminds/

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