How To Stand Out Through Video Marketing with Simon Banks

In this fascinating interview, video marketer, Simon Banks and I, go into detail on how to master video marketing for all levels, including why you must be using video to create rapport, whether you should script your recording or not, and the equipment required to produce great video content! 

We all have hang ups about our appearance, our voice, our mannerisms. Most of us don’t like watching ourselves on video as it reminds us of our perceived ‘flaws’. The truth is we are our own worst critics. And while we’re cringing at our wrinkles/big nose/receding hairline/vocal stumbles etc most people are quietly approving of us for being brave enough to actually get out there and make the effort.

Simon has over 30 years of experience in the video industry, he made documentaries for many of the major broadcasters, such as BBC, ITV, CH4 and National Geographic. With his insights with working with 100's of businesses and producing 1000's of videos, Simon believes it is not all about the production. In this digital age, unless you have a robust strategy and distribution plan in place, your video will not be effective. So much so Simon has written a book ‘How to Get Video Right’, a video marketing guide for your business.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

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