Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products.

In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and then a longer chat with Spencer, who is senior director of sports marketing for running at adidas and we talked about how product is informed by athletes, the need for innovation, the end consumer and much more.

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