Roll On: Owning The Matrix

Cryptocurrency. Blockchain. Digital trading cards. Burnt Bansky & NFTs. And of course, flying cats with pop tart bodies.

These are just a few of many internet developments dissected in today’s edition of ‘Roll On’, wherein Adam Skolnick and I usher you into the digital age with droll repartee, raillery, and shrewd observations on concepts, issues, and matters relevant and whimsical. We share good news and bad. We perform a bit of show and tell. We banter and blather. And as always, we answer your questions.

Aside from serving as my cogitative, neighborly, and magnanimous sidecar hype-beast, Adam Skolnick is an activist and veteran journalist best known as David Goggins’ Can’t Hurt Me, co-author. Adam writes about adventure sports, environmental issues, and civil rights for outlets such as The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently using the ‘new dad’ excuse to avoid working on his novel.

Other topics we explore in today’s conversation include:

  • Adam and Jason’s 4 x 4 x 48 Goggins’ challenge recap;
  • an update on the Iron Cowboy’s ‘Conquer 100’ challenge;
  • Rich’s new cold plunge routine;
  • NFTs and the way the internet is upending finance;
  • Bitcoin, Ethereum, and the future of digital assets; and
  • the nuanced ways in which human beings are becoming human avatars.

In addition, we answer the following listener questions:

  • How do you stay motivated in your fitness journey?
  • How can you be a lighthouse of conscious living for your children?
  • What are the best ways to prepare for high-altitude endurance races?

Thank you to Will from Portland, Oregon, Tanya from Lucerne, Switzerland, and Christopher from Boston, Massachusetts for your questions. If you want your query discussed, drop it on our Facebook Page, or better yet leave a voicemail at (424) 235-4626.

To read more and listen click here. You can also watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify.

Peace + Plants,

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Thanks to this week’s sponsors:

ROKA: Cutting edge eyewear & apparel built for top performance. Ultralight construction. Arms-Up Design. Official USAT Partner. If you’re active like me and wear prescription eyeglasses and sunglasses, ROKA combines the no-slip performance you’ve been waiting for with fashionable frames. Visit and enter code RichRoll for 20% off.

Calm: The app designed to help you ease stress and get the best sleep of your life with guided meditations, sleep stories, and more. Right now, my listeners can get a special limited-time promotion of 40% off a Calm Premium subscription at It includes unlimited access to ALL of Calm’s amazing content. Get started today!

Outerknown: Founded by pro-surfer Kelly Slater, Outerknown creates high quality, sustainably produced, and great looking men’s and women’s clothes, ethically manufactured in the world’s cleanest solar-powered factory. When you’re ready to amp up your wardrobe with awesome sustainable duds, go to and enter my code RICHROLL at checkout to get 25% off your full-price order.

Seed: Stewarding the future of how we will use bacteria to restore and sustain human and planetary health, Seed’s DS-01TM Daily Synbiotic combines 24 clinically-verified and naturally-occurring, probiotic strains with plant-based prebiotics. Visit to learn more.


I'm proud to announce my new book 'Voicing Change'. To learn more & pre-order now, visit,

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