The Next Round for Direct Line
This episode of The Next Round podcast is absolutely jam-packed with wisdom, insight, foresight and advice from a man who describes arriving at his current post as Direct Line Group’s Marketing and Digital Director as the result of a lot of happy accidents, and always landing jam-side up after some early challenges.
Mark Evans compellingly takes us through the transformation and disruption facing both the insurance sector, DLG as a legacy brand and the marketing function as a whole, ably guided by podcast host, AAR’s Robin Charney.
The power of heritage brands and the role of neuroscience; the benefits of being creatively bold; the importance of a blended model in a modern marketing ecosystem and how the CMO has the hardest job of the entire C-Suite are all covered in this packed enchilada of a podcast. Or should that be pizza?
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