The Next Round for BMW
Host Robin Charney is joined by a guest she’s been stalking since Series 1: BMW’s Marketing Director, Michelle Roberts.
Over two decades at the brand, Michelle has experienced huge transformation in both the automotive sector, with a shift to electro mobility and an ever-increasing consumer focus on sustainability, and within marketing itself, with the move to digitalisation, personalisation and focus on ROI.
For a brand over a century old with a rich heritage as sector pioneers, it’s essential that innovation continues as BMW moves to the future with customers, and marketing, well and truly at the heart of the business.
We may need to wait just a little longer for those flying cars, though!
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