From shopkeeper to customer keeper: willful disruption at Boots

In this episode, Robin interviews Rich Corbridge, Director of Innovation and Dave Robinson Head of Data and Personalisation at Boots. In this lively chat, they talk about the future of the high street chemist and their recent launch of in store video GP consultation; their “willful disruption” innovation approach; the cultural changes they are spearheading including the permission to fail; their work with the NHS; their approach to data and loyalty, and how they work with partners from Microsoft to startups to win their fightback. They finish up with a few predictions and a wish list of innovations they wished they’d been part of.

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