Guest: Rav Daliwal - Why Do Venture Capitalists Care About Customer Success?

In this episode, we sit down with Rav Daliwal to get a venture capitalist's perspective on the importance of having a high-impact customer success program. Rav shares his views of the role the CS plays, where companies should be in their customer success maturity as they grow, and how you approach customer success influences venture capitalists.


Rav has held a number of executive positions in various Enterprise Software companies over the last 20 years, most recently at Slack whereas the first UK employee he established the London office and founded the global Customer Success team.

No stranger to hyper-growth start-ups, Rav has also built and led post-sales business units at Zendesk (now valued at over $10 billion) as well as Yammer (which was acquired by Microsoft for $1.2 billion).

Rav has published several books on Enterprise Software Deployment, is a regular public speaker and angel investor, and now specializes in advising the portfolios of Venture and Growth Equity backed firms on how best to develop their go-to-market and post-sales strategy and operations.

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