Magazines in the metaverse with Hearst UK

The tenth episode of Press Gazette's Future of Media Explained podcast dives into the metaverse and augmented reality technology with Hearst UK.


In May the magazine publisher announced it had "reimagined" its events business from Hearst Live into HearstX as it decided to incorporate more emerging technology and create immersive digital experiences alongside its more traditional events.


Press Gazette's UK editor Charlotte Tobitt spoke to Hearst UK's chief commercial officer Jane Wolfson, and Mark McCafferty, executive creative director for Hearst Solutions, to find out more about their experiments and how they might prove fruitful both for them and for other publishers.



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