Summer reissue: Lucy Blakiston on building SYSCA

The Fold is taking a short break over summer. We'll be back with new episodes soon, but until then here's one of our favourites from 2021.

Lucy Blakiston is one of three young New Zealand women behind Shit You Should Care About, a media company built around an Instagram account which was started in 2018 to break down the barriers of entry to news and issues. The account now has over three million followers, and the company is branching out into podcasts and the new web series Extremely Online.

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