Anna Rawhiti-Connell on the newsletter boom and the evolution of social media

She started a Twitter account for the Auckland Theatre Company, and within a few years was running social for one of New Zealand’s biggest banks; thus becoming one of the first wave of social media experts in Aotearoa. Now she’s largely abandoned the platforms in taking a new role as the author of the Bulletin – and now head of newsletters for The Spinoff. Anna Rawhiti-Connell explains her fascinating professional journey to Duncan Greive.

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