Selling F.O.M.O: The Black Friday Edit

This Cyber Monday, we're talking about the latest trending topic in retail; the first ever (mainly) digital Black Friday in a pandemic. We cover Pretty Little Thing's controversial 99% off discount, the pyschology behind pricing, how to be sustainable during sales season, and more!


Disclaimer: Amazon did not report this Prime Day as the highest ever but there has been some evidence to suggest it was.


Make sure to follow us on Instagram/Twitter @efitterapp and join the conversation using the hashtag #TheFITPod #TheFITPodcast


Hosted on Acast. See acast.com/privacy for more information.

More from The FIT by efitter

  1. 43:44The Season Finale Instagram Live Q&A: Launch Day, Milestones & What's Next!May 03, 2021
  2. 30:18Let's Rewind: Co-Founding a Tech Company as Black female founders in LondonApr 05, 2021
  3. 35:00One Stitch at a Time: Mending Fashion and Feminism w/ Josephine Philips, founder of Sojo AppMar 22, 2021
  4. 46:24The Future of Fashion Technology: Tik-Tok, virtual fashion shows & live-selling w/ Coy Griffin, founder of Y.O.CFeb 22, 2021
  5. 47:02"I have like nothing to wear" How to shop your wardrobe digitally w/ Bianca Rangecroft, founder of WheringFeb 08, 2021
  6. 25:20Launching Our Sizing Solution: poor fit woes & changing habits w/ our #efittertribeJan 25, 2021
  7. 40:08What Goes Around Comes Around: The Circular Economy & Community w/ Beth, Founder of Carma ClothingJan 11, 2021
  8. 52:57Our 2020 Round-Up of Fashion & Pop CultureDec 28, 2020
  9. 01:00:12Conscious Consumer Activism w/ Swatee & Devi, co-founders of Remember Who Made ThemDec 14, 2020
  10. 37:43Selling F.O.M.O: The Black Friday EditNov 30, 2020