S1 E4: Managing an inherited marketing team
Joining us on the CxO Show today is Timi Olotu, Head of Marketing for Rainbird.ai, as we discuss; ‘how best to manage and lead an inherited marketing team.’
For some of us, we’re marketing hire number one; meaning we get to build out the teams, make the hires based on your strategy.
For everyone else its likely that you’ve either been promoted to leader, in which case you’ve now got to manage others that may have wanted your job, or you’ve been brought in from outside the organisation, and not only have you got to manage others that may have wanted your job, but worse still manage a team that may have habits, loyalties or processes they are reluctant to drop.
- So how do you manage an inherited team?
- How do you work out the top performers?
- How do you make your mark and get your team to follow your strategy?