REPEAT: John Safran on why a tobacco company wants to help people give up cigarettes

We take a look back at our chat with comedy legend John Safran, as he asks when is a cigarette not a cigarette? John Safran tells Charles and Dom about his latest book ‘Puff Piece’, which looks at the clever language and new products that the cigarette-making behemoth Philip Morris is adopting to try and retain its profits while also convincing its global audience of smokers to give up their ciggies – but potentially replace them with another product where instead of smoking tobacco, you… heat it. In typical fashion, the story’s funny, circuitous and thought-provoking – and involves multiple visits to Father Bob.

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