5 Things You Might Have Wrong About Your Ideal Client Avatar
When I first started my business, I had no idea what an Ideal Customer Avatar (or ICA) was. Even though I have a background in PR and corporate communications, this was something we never talked about. Liberal arts majors FTW!
ICAs and our marketing messaging is something that I think we need to be WAY more open about. This isn't just some process that we get right on day one: it is HIGHLY iterative. You will probably build an ICA profile a few dozen times before you find the one that really sticks. It's all part of the process.
In this week's episode, I'm talking through some of the key ICA mistakes I've helped clients discover or that I've made myself.
Looking for the same ICA process I uses with my 1:1 clients?