The Big Idea for Small Business #086
“Customer service is your job, but sales and marketing is your business.” — Brian Buffini
Although Brian Buffini has started more than 45 successful businesses, he’s learned more from the few that failed than from all the ones that succeeded. In this episode, Brian shares what he’s learned from these failures and offers the ultimate key to building a lasting, successful small business. You’ll learn the top ten mistakes entrepreneurs and business owners make when starting and building a small business, why a successful business is like a three-legged stool and how doing the small things every day is crucial to growing a thriving business. To learn more about the Win the Day Formula, download your worksheet.
Inspirational quotes from today’s interview:
“There’s a lot to be learned from the shared experience of people who’ve made a few mistakes and learned from it.” — Brian Buffini
“When you do your forecast, double your expenses, halve your projected income and double the amount of time everything is going to take.” — Brian Buffini
“The things you did in your past, help launch your future.” — Brian Buffini
“Failure is not a person, it’s an event.” — Zig Ziglar
“It’s okay to make mistakes; you just don’t want to make the fatal ones.” — Brian Buffini
“All three legs of the stool are vital, but they’re not all equally weighted.” — Brian Buffini
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” — Thomas Edison
“If you want to make your business big, you have to make your focus small.” — Brian Buffini
Mentioned in the episode: Taking Care of Business: The Big Idea for Small Business by Brian Buffini and Joe Niego
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