The lure of alcohol cause marketing: is it nurturing a lifetime alcohol use?

This podcast explores the world of alcohol marketing: how effective are their campaigns, and who are the principal targets for their strategies and why self-regulation is not meaningful control. The podcast features: Dr Amanda Marie Atkinson, a Senior Researcher within the Public Health Institute, at Liverpool John Moores University; Dr Nathan Critchlow, a SSA academic fellow at the Institute for Social Marketing and Health, University of Stirling, and Jennifer Haugh, Research and Policy Officer at Alcohol Action Ireland.

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