E181 That Great Business Show with Conall O Morain

Marketing Director of PUIG (they own many of the world's biggest perfume brands), Ashley McDonnell on getting a 'no' from PUIG HR ten minutes after submitting her job application. Find out how she got hired five days later.

If you work in TV, wait'll you hear what's happening in China. TV in China is dead. Livestreaming 24 hours a day is the future. And if you're an out-of-work actor, good news. You'll now be working in sales. You'll be expected to sell one product every 90 seconds though. BTW, Influencers remain really, really important. So become an Influencer. The good news, your gifts from the brands will never run out. She's uses Workplace, powered by Facebook, to keep track of her five hundred plus marketers.

Her advice for best platform? The one you hate least! (She does recommend Instagram and the app CapCut)

And, if you're still with us, she says that Blockchain is the next big thing for the luxury industry. It proves your Chanel bag is a real Chanel bag.

Her 'hire in a heartbeat'(s) are @Laoise O Connell and @Amy Jafari , two of her former interns. Hire them now.

We love accessible businesses. We're joined by founders of one such business. Pizza da Piero bases makers Piero (!) and Clíona join Team GBS to explain how they've managed to build a recognised Irish food brand and how difficult it was. Piero has been a baker since 15, he worked in London where he met Cliona 22 years ago, heading for Galway. He worked there for Jimmy Griffin, a man Piero still loves. Piero had the itch though, and had to, had to set up on his own, encouraged by his friends telling him his dough was exceptional. They were first with fresh pizza bases in the chilled cabinet but are now faced with copycat pizza makers. Cliona is a teacher, useful to keep the early stage business afloat, who have been hugely supportive by her school, St. Andrew's College in Dublin. The talked and talked to as many people who they could find. Tip: business people will always help, so long as you're not eating their lunch (or pizza in this case).

They want to get into all @Supervalu (they're already in all Tesco stores). Piero admits he's very conservative, but they are looking at exports. They are already into Indie Foods in Northern Ireland. They have ordered a bread oven, as focaccia making is on their horizon.

Cliona's 'hire in a heartbeat' is Síle Walsh, an 'inclusive leadership' coach

Piero's 'hire in a heartbeat' is his old boss, master baker Jimmy Griffin from Galway.

Kindly supported by @MentorsWork.ie

Hosted on Acast. See acast.com/privacy for more information.

Episode Details

E8 That Great Business Show

More from That Great Business Show