TM 19: The 3Doodler story (or: How To Succeed in Kickstarter Business)

In 2013 a project called 3Doodler appeared on crowdfunding website Kickstarter. It advertised itself as the first and only 3D-printing pen, that allowed artists and creatives to "draw" in 3D. In its own introductory words: "Have you ever just wished you could lift your pen off the paper and see your drawing become a real three dimensional object? Well now you can!" The fledgling company wanted to raise $30,000 to begin with. But its founders didn't expect the response it got: 3Doodler hit its $30,000 target within three hours and 38 minutes of launch abd $1m within two days. as of today it has raised $2,344,134. It has just entered its third year of business and still runs as a nimble business startup. In the first of a two-part feature, we'll this week speak to two of the company's three co-founders -- Maxwell Bogue and Daniel Cowen -- to explore the history of the company, what its unexpected early success allowed it to do, what lessons they learned on the way and what they're planning as a result to do in the future. We also discuss Google's announcement of 'Now on Tap', the big surprise feature coming to the next version of the Android operating system.

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