TM 19: The 3Doodler story (or: How To Succeed in Kickstarter Business)
In 2013 a project called 3Doodler appeared on crowdfunding website Kickstarter. It advertised itself as the first and only 3D-printing pen, that allowed artists and creatives to "draw" in 3D. In its own introductory words: "Have you ever just wished you could lift your pen off the paper and see your drawing become a real three dimensional object? Well now you can!"
The fledgling company wanted to raise $30,000 to begin with. But its founders didn't expect the response it got: 3Doodler hit its $30,000 target within three hours and 38 minutes of launch abd $1m within two days. as of today it has raised $2,344,134. It has just entered its third year of business and still runs as a nimble business startup.
In the first of a two-part feature, we'll this week speak to two of the company's three co-founders -- Maxwell Bogue and Daniel Cowen -- to explore the history of the company, what its unexpected early success allowed it to do, what lessons they learned on the way and what they're planning as a result to do in the future.
We also discuss Google's announcement of 'Now on Tap', the big surprise feature coming to the next version of the Android operating system.
More from Tech's Message Podcast - UK Technology News With Nate Lanxon (Bloomberg, Wired, CNET)