Steven Brand is the head of employer brand at Mambu, a rapidly growing fintech company. Brand also has tons of fans online, including on LinkedIn, where he regularly posts his thoughts on the evolution of employer branding.  

As a term, ‘employer branding’ has existed since the 90s, and it encompasses the steps an organization can take to position itself as a great place to work. When an organization’s employer branding succeeds, it helps bring in talent that not only has the right skills, but also integrates well into the company’s culture. During our chat, Steven’s going to break down why employer branding can serve as a company’s “secret weapon,” reducing attrition and dissatisfaction, boosting engagement and productivity, and ultimately helping drive an influx of great talent.

The employer brand has the potential to impact the bottom line of an organization. When you hire the right talent, they’re more productive and more likely to stay longer because they're happier. If you’re working in employer branding, it’s important to educate those around you – especially senior leadership – about the very real impact of your work.  

But figuring out the ideal employer branding strategy isn’t something that will happen quickly. It takes time, patience, resources, and buy-in at all levels of the organization. If you’re interested in improving your employer branding, it’s key to foster a culture of experimentation around it: by figuring out what works and what doesn’t, you can eventually develop employer branding channels that work really well for your organization. 

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