How To Start A Sustainable Business With Josephine Philips

Josephine Philips is the CEO of Sojo, a seamless and scalable clothing alterations and repairs app, on a mission to make the fashion industry more circular. Sojo wants to make it easy for everyone to show their clothes the love they deserve and they do this through alteration and repair of clothing, allowing more of us to love our clothes for longer. In this episode, we learn about Jo's path to sustainable fashion, how she raised $2.4 million in pre-seed funding for Sojo, their aims to democratise sustainable fashion, the highs and lows of running your own business and much more. 


Check out Sojo

Chloe Asaam on fast fashion's waste crisis

Last week's episode with The Or Foundation's Liz Ricketts

Learn about the women carrying our clothing waste here

Follow Sojo on Instagram

Follow Jo on Instagram

Find me Venetia

Other recommended episodes

Marielle Elizabeth on size inclusive fashion

Aja Barber on the cost of fast fashion

For accessibility reasons, a subtitled video version of this conversation is available here.

This episode is kindly sponsored by Use code “SMALLTHINGS20” at checkout or at their London Southbank store for 20% off. Valid until the end of February.

This episode was produced and hosted by Venetia La Manna. It was edited by Nada Smiljanic. The artwork was designed by Alex Sedano and the music was composed by William Haxworth.

Hosted on Acast. See for more information.