Madeline Hollander, presented by BMW
New Talk Art!!! This special episode was recorded during Frieze week in London!!! We are proud to collaborate again with BMW to bring you a conversation with leading artist Madeline Hollander to celebrate the world premier of her work 'Sunset/Sunrise'. We also meet with Victoria Siddall, Global Director of Frieze, to explore this extraordinary art commission and the BMW Open Work series which has run for the past 5 years!!! BMW Open Work by Frieze draws inspiration from BMW engineering the project brings together art, technology and design in pioneering multi-platform formats.
The artist selected by curator Attilia Fattori Franchini to create the latest edition of BMW Open Work by Frieze is the Los Angeles-based Madeline Hollander, who introduced the commission through an interactive digital platform and livery intervention on BMW i3 electric vehicles during Frieze Week 2020, and then in 2021 presented a live, site-specific installation in the BMW Lounge at Frieze London.
Working with performance, film and installation, Hollander explores how the human body in motion negotiates its limits within everyday systems of technology and engineering, industrial apparatus, intellectual property and daily rituals. Her performances and installations present perpetually looping events that intervene within spatial, psychological and temporal landscapes, and engage with novel modes of viewership. Titled “Sunrise/Sunset” the project continues the artist's recent research into traffic patterns and working without human actors to depict unseen systems or processes. Emerging from an inspiring dialogue with the department responsible for sustainability at BMW Group and investigation into the automatic adaptive system of BMW headlights, Hollander created for Frieze London 2021, a site-specific, and self-sufficient, live installation composed of one hundred recycled BMW LED headlights from the BMW Group Recycling and Dismantling Centre. Thus, the artist developed an energetic loop, a networked map choreographed by the sunsets and sunrises across the globe. Fascinated by the responsive nature of headlights technology which reacts to a number of factors such as movement, light and weather conditions, the artist synced each headlight to different time zones creating a live and ceaseless global clock. In Hollander’s work our apparently erratic individual actions and everyday technologies synchronically align, becoming a collective, and in this case cascading-dance. The installation is accompanied by an original score created for the occasion by the composer Celia Hollander.
Special thanks to @BMWUK and @BMWGroupCulture for this extraordinary trip to see such inspiring art! And happy birthday to @BMWGroupCulture for 50 years of cultural engagement. We can’t wait to see more exciting projects…
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