Make The Right Content For The Right People | Gary Vaynerchuk
Gary Vaynerchuk is the Chairman of New York-based communications company, VaynerX, and CEO of VaynerMedia. He is also a best-selling author, prolific speaker, and thought leader on all things tech investing, digital marketing, and social media. What really stands out about Gary is his desire to see others succeed with building their businesses and leveraging online opportunities. In the beginning, Gary helped catapult his parents' wine business through wine tasting videos, well ahead of their time. Today, Gary has built one of the most influential personal brands online in regards to business with more than 6 million Instagram followers alone at the time of this podcast.
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3 KEY POINTS:
- You must produce the right content for the right people
- You must never let your guard down and remain innovative
- Make content that is for entertainment and education rather than thinking about advertising