Keith talks to Sam Edmonds about the 'lure' of fishing and the 230 different species he's caught.

Sam Edmonds is a consultant for Fox Rage and Salmo lures. He's also an ambassador for the Angling Trust and he's fished for England in two disciplines - the England Youth Fly Fishing Team and the Team England Lure Squad. He works for Farlows fishing, shooting and country clothing store in London, Whether you fish with lures or flies Sam has some great tips. He's also fished around the world. Keith talks him through his relatively short but very successful career to date. They guys also discuss some unusual species.

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