S17E7: Going from NO Brand to KNOWN Brand with Blueboard COO Kevin Yip
When you bring new technology to market or a new approach to the old way of doing things, you face a fundamental problem of trying to educate the market while also having no brand equity or credibility yet.
So why should anyone listen to you?
That's the fundamental problem experiential rewards platform Blueboard faced when they launched in 2013.
But since launch, they've scaled from 2 cofounders all the way 200+ employees, $16 million raised, over $50 million in annual revenue, and a recognized name in their industry.
This season of the podcast exclusively features guests from the Startup Hypeman client portfolio, and this week Blueboard's Cofounder and COO Kevin Yip steps to the mic to share they've built their brand from nothing to something.
Find Kevin online:
Find Blueboard online:
This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.
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