#HYPEsession with Kate Porfilio
Arguably, the best story your company can tell is the story of customer success.
But the key is that it's a STORY.
We're back with a brand new #HYPEsession -- this time with The Case Study Copywriter, Kate Porfilio.
Kate writes case studies that turn your clients’ successes into irresistible stories that sell.
She has distilled 17 years as a marketer, copywriter, and designer to create her Case Study Method that has one end goal in mind for you… more sales.
- Why case studies are important in driving sales.
- The formula for creating a powerful case study.
- Where most companies get it wrong.
- Her favorite case study she's developed.
- Where you can use case studies in your sales process.
Enjoy, and remember, #HYPEsessions are available here, and simulcast in video format on Linkedin at linkedin.com/in/rajivnathan and IGTV @startuphypeman!
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