GTM 1-12: Building A Sales Team From Scratch (Season Finale!) with SamCart GM Olivia Herron

Trying to hire for sales?

Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims.

So what do you look for in a candidate?

What do you ask in an interview?

How do you prep them and set goals?

There's A LOT that can go terribly wrong, or, wonderfully right.

Olivia Herron has stood up a sales team from zero at Facebook Labs, and is now at SamCart.

She steps to the mic in our season finale to share her inside advice on getting it right the first time.

Find Olivia online:


Find Sam Cart online:


Olivia is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Olivia personally? Join for free today!

This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at

Hosted on Acast. See for more information.