Welcome to Sportonomic

Sportonomic, hosted by Rhys Lenarduzzi, adventures beyond the mere headlines and into the depths of the issues of sports business, sports law, sports economics and finance. Athlete, turned international sports agent and now, ‘Head of Advisory’ for a global fund and corporate advisory firm specialising in sport, Rhys speaks to industry experts, athletes, stakeholders and other key players to uncover the curtained engine and machinations of sport.


Proudly sponsored by Athlon Partners; a unique corporate advisory firm specialising in the emergence of a new asset class in the sport sector


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