Blockchain in Sport: Not Just a Token

Football clubs purchased and players traded in cryptocurrency. NFT’s the latest and greatest form of sports memorabilia. Fan tokens replacing household name brands as the front of shirt sponsor at some of the biggest sports clubs in the world. In this episode, Rhys Lenarduzzi looks at the fascinating ways in which blockchain technologies, largely in the shape of crypto, fan tokens and and non-fungible tokens (NFT’s), have made its way into sport. Rhys is joined by a crowdsourcing meets NFT's expert, Dr Kathleen Wilson, and, Michael Cotton, co-founder of Meld Ventures, a firm dedicated to backing the next wave of blockchain entrepreneurs, that support bold innovative projects across multiple industries.


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