How Innovation Helps Intuit See Massive Social Success

Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, joins the Social Pros Podcast to discuss how Intuit makes tax content fun and engaging.

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Full Episode Details

Tax and budgeting are, by most people’s books, not the most interesting topics to hear about on social media. And yet, Intuit has managed to create content on social that’s fun, engaging, and educational.

This is thanks to the work of Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, and her team. Lauren joined Social Pros to talk all about her work and how she’s brought innovations and big ideas to the team to drive its success.

We hear about Intuit’s ventures on TikTok and how it works with both personal finance and general lifestyle influencers to create engaging and relatable content. Lauren explains how Intuit has developed its light-hearted and fun brand voice to appeal to those who would usually shy away from hearing about tax.

In This Episode:

  • 4:16 – How Lauren manages to wear so many hats in her role
  • 6:10 – How Lauren uses social listening and the insights she’s picked up
  • 8:47 – Why the area of social you work in affects how you use social listening
  • 10:45 – How Intuit’s social media content changes throughout the year
  • 13:40 – Lauren explains how social engagement shifts depending on the time of year
  • 16:09 – How Intuit blends tax and finance content with lifestyle content
  • 18:46 – Lauren explains how Intuit used Cameo as a unique marketing push
  • 22:49 – How influencers help Intuit make serious tax topics engaging
  • 26:55 – Intuit’s social care team’s approach to protecting personal information
  • 34:02 – Lauren shares the story behind ending up in the Guinness Book of World Records 
  • 37:54 – The challenges of getting leadership to understand your vision 
  • 45:34 – Lauren’s top tip for those looking to become a social pro


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