Samantha Wills – Global Jewellery Empire Founder on building a business and then walking away when the time was right..…

I am being honest and upfront here, I think I have found my newest girl crush. What a totally inspiring superstar today’s guest is. I am even willing to move on from her smooth peanut butter choice (I know madness). Samantha Wills will leave you inspired as she shares her story openly and full of raw honesty and humour. As she says, “It took me no less than twelve years to become and overnight success.”


Technically Samantha could be a ‘So I Quit’ guest but she shares her incredible journey in her first book ‘Of Gold and Dust’ making her a ‘Book Club’ episode.


At just 21, Samantha Wills founded her own global self-titled jewellery company. Starting from her kitchen table in Bondi with an in-demand jewellery party-plan business, Samantha gained her first big break at Australian Fashion Week in 2004. She was thrust into the spotlight as a stream of celebrities were photographed wearing her pieces - Drew Barrymore, Rihanna, Taylor Swift, P!nk (to name a few). But when some of her earrings were selected to appear in Sex and The City, the young designer relocated to New York to build the brand on an international stage. After Samantha’s early recovery from $80k debt she turned over her first million by age 26. The business went from strength to strength, building a cult following. But in 2019 Samantha stunned the world with the brand’s seemingly sudden closure, at its peak as a multi-million-dollar company. In Of Gold and Dust she shares the journey of this 15-year business venture (a very public brand) along with stories of her private life with rawness and humour.


Of Gold and Dust is out now


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