#56 Ben Hanson, editor in chief at The Interline and expert in smart fashion
In the fashion industry, where innovation and technology play an increasingly important role, Ben Hanson has emerged as one of the most influential editors-in-chief. As a leader at The Interline, a globally renowned publication focused on fashion and technology, Hanson has pushed boundaries and shaped the future of the industry. His commitment to exploring the synergies between fashion and technology has catalyzed major changes in this constantly evolving field.
As the editor-in-chief of The Interline, Ben Hanson has used his platform to promote innovation and encourage dialogue among industry stakeholders. His editorial approach involves providing accurate and in-depth information on the latest technological advancements, new manufacturing methods, and emerging fashion trends. He has also initiated discussions on ethical and sustainable issues related to the use of technology in the fashion industry, contributing to collective awareness.
Ben Hanson discusses in this new episode of Smart Creation, the magazine’s vision and the importance of combining technology, transparency, and sustainability in the fashion industry.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:12 What is The Interline ?
1:51 What's his background in fashion
2:02 What's the aim of the magazine ?
2:19 Their partnership with Première Vision
2:39 What brings him to technology
3:55 What’s Smart Tech ?
4:27 Why are we hearing a lot about technology in fashion ?
6:24 Why should fashion companies invest in technology ?
8:00 The role of 3D in fashion design
11:11 What are the available tools on the market today ?
13:03 How is technology going to contribute to sustainability and transparency ?
16:20 The regulation of transparency for fashion brands
18:17 What brands are the best at this topic ?
20:00 How does technology revolutionize the product journey ?
24:12 What are the barriers of using technology ?
28:45 How will AI impact the fashion industry ?
33:52 His use of AI
37:08 How is AI going to impact the e-commerce acquisition process ?
39:17 How can fashion brands collaborate with technology to create a better customer experience ?
44:50 Can small brands access new technologies ?
46:02 What is going to be the future smart technology trend in the fashion industry ?
49:13 What are some examples of brands who have a degrowth business model ?
52:40 Some advices for fashion professionals who want to get into Smart Technology
“At The Interline, we're 100% focused on technology, 100% of the time, because we believe that fashion is going to be defined by technology in the future.”
“Fashion is the core essence of self expression and creativity. However it's also stuck. Stuck in terms of how it works, and in terms of traditions. I believe it has a lot to gain by working smarter, and technology for me is the key for unlocking all of that.”
“When you design in 3D to begin with, you get a 3D asset that allows not just the creatives, but also the people who commercialize it to make a bunch of different choices based on a digital representation product instead of needing to make countless numbers of samples and prototypes.”
“Data is the primary currency for transparency.”
“You have to change the way you work to go with the new tools.”
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