This week we’re meeting with Pasha Whitmire, he leads the material development at Patagonia.

The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ». 

Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities. 

In this episode, Pasha asks fundamental questions in order to re-invent  the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible.   

CONTENT TO FIND YOUR WAY IN THE EPISODE

1:00 : Pasha presents himself and his pathway

2:30 : What makes Patagonia stand out ?

4:35 : How did they shift their mission ?

9:20 : How to make a material carbon neutral ?

13:05 : How to make sure a product will last a lifetime ?

17:30 : How is the company being business successful and at the same time doing right for the planet ?

21:15 : What should the fashion industry do to accelerate its sustainable revolution ? 

24:35 : His advice to make a design that last forever

27:00 : The recycled nylon process

31:20 : The most challenging materials to recycle

33:15 : How do they work with manufacturers ?

37:50 : How do they make sure the social business is respected at all points of the supply chain ?

40:00 : What are the upcoming projects for Patagonia ?

41:40 : Is he hopeful for the future ?

44:00 : How does he see the future of his career ?

44:50 : What does Pasha want to close the door to in our industry ?

45:05 : How to convince people not to buy the wrong products ?

46:00 : What does he look out to get inspired ?

48:40 : The project around regenerative agriculture

52:30 : What is the last piece of clothes he bought ?

54:30 : How does he manage to work out of his office ?

55:30 : Who would he like to listen to in this podcast ?

55:35 : What message would he like to tell people of the industry ?

KEY LEARNINGS

« If you don’t have the time to do everything, then you can only have the time to do the most impactful things. »

« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »

« We know that to try and make improvements especially in the apparel industry, we must focus on the fabrics, the materials and try to make improvements at every step of the supply chain. »

« The best thing you can possibly do for the environment is to buy as little as possible and have as few articles of clothing as you can. Those few pieces are the highest quality, most durable and long lasting piece of clothing that you can have. » 

WHERE TO FIND PATAGONIA :

https://eu.patagonia.com/fr/fr/home/ 

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