Working: How Does Monopoly's Senior Director Do Her Job?

This week, we meet the "Queen of Monopoly" at Hasbro. Well, technically Jennifer Boswinkel's title is Monopoly Senior Director of Global Brand Strategy and Marketing. But she truly is the queen of all things Monopoly as it's her job to keep the 84 year old game relevant to today's audience. Jennifer and her team are constantly coming up with new versions of gameplay, new themes and new branding partnerships for the game you've had sitting on your shelf in some form or another since you were a kid.