SheerLuxe Success Stories: James Averdieck, Gü & the Coconut Collaborative

In 2003 James Averdieck founded the dessert business Gu, renowned for their glass ramekin souffles 7 years later he sold the business for £32million and turned his attention to a healthier dessert option. Ditching the decadence James bought a share in a small dairy business, rebranding the company into the Coconut Collaborative. With a range of dairy-free yogurts & sweet treats, James turned the business into a global sensation with a turnover of nearly £12 million. 

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