Success Stories: Chrissie Rucker, The White Company
What started with a brainwave to create a small bedding collection quickly became The White Company, the lifestyle brand that is, 25 years on, a household name. With 60 stores, a 250 million pound annual turnover and a new book under her belt, founder Chrissie Rucker tells Sheerluxe's Georgie Coleridge Cole her success story. From the inspiration behind the brand to how it's grown without investment to how to find the perfect work/life balance, the entrepreneur reveals all.
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