Jodi Pettersen - Arrivederci 2022

Recorded before Christmas but released as the first episode of the New Year, Jodi Pettersen has been a friend of the podcast from the early days. She's off to start a new life in Italy and we sat down to chat with no particular agenda. She used to work at eInvest which has now been folded back into the parent firm.


We spoke about the size of the institutional world of money, how I did the wrong financial course but now know more about insurance than I ever thought possible, why women whisper about money and how to help drummers with their dosh. Also about the rapidly diminishing number of financial advisors in Australia.


There's a lot of work that goes into launching an ETF, and it's not as simple as it may seem to the average investor. From an operations perspective, ETFs can be complex and require a lot of behind-the-scenes work to ensure everything runs smoothly. It's the job of those in the financial industry to make the process of investing in an ETF seem effortless and easy for investors, even though there is a lot of complexity involved. Just like a ballet dancer makes their performance look effortless and precise, those in the financial industry strive to make the process of investing seem simple. However, this can be a double-edged sword, as it may give the impression to some that investing is too easy or straightforward.


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