Last month, attendees at the Australian Fashion Week were left teary-eyed after a moving and stunning runway by JAM the Label. Dominique chats with founders Emma and Molly, who have transitioned from occupational therapists to one of Australia's leading inclusive clothing retailers. Their story is amazing!

Stay tuned for the second half (28:02), where Dr Jason Pallant from Swinburne University of Technology joins Producer Bec to give us a deep dive on three retail studies on omnichannel retail - everything you need to know to marry your online and offline offerings.

Reports:

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact - https://www.sciencedirect.com/science/article/pii/S0022435922000239

Informational Challenges in Omnichannel Marketing: Remedies and Future Research - https://journals.sagepub.com/doi/full/10.1177/0022242920968810

Self-selection and purchase value of research shoppers - https://www.emerald.com/insight/content/doi/10.1108/IJRDM-12-2019-0387/full/html

Hosted on Acast. See acast.com/privacy for more information.