Jen Geale: From bricks-and-mortar bike shop to stellar e-commerce store

Jen Geale co-founder of MTB Direct, an online retailer enabling Australian mountain bike riders to buy high quality parts, clothing and accessories locally at globally competitive prices. The business is achieving profitable growth at a significant rate, and has been recognised in a host of awards and business programs, including the AFR Fast100, Deloitte Tech Fast50, SmartCompany Smart50, Telstra Business Awards and Westpac Businesses of Tomorrow.
Jen catches up with us this week to talk about capital raising (aka the dating experience of the business world), staying ahead of trends, how to hack working remotely and what it's like having a mountain bike trail in your own backyard.
Join Dominique Lamb, CEO of the National Retail Association, for exploration on what's hot in retail.
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