11. Findability at IKEA
The topic of this episode is Findability at IKEA. Albert explains what it means and how you need to use different strategies and ways to work with your merchandising.
We discuss how important it is to help customers find exactly what they are looking for, with help from visual search, photographs, and similar items.
Albert talks about his experiences and views of merchandising and searchandising and he also explains what ranking and precision are.