Why you shouldn’t always build for the 'happy path' - Interview with Sam Richardson of Twilio
Today’s interview is with Samantha (Sam) Richardson, a principal visioneering consultant for Twilio Foundry. Sam joins me today to talk about why many people don’t think very much about customer engagement, how many brands don’t take an inclusive approach to customer engagement, why you shouldn’t always build for the the ‘happy path’, what we can learn from not-for-profit organisations about understanding customers and delivering services as well as some great examples of Twilio clients that she is working with and the sort of results that they are delivering.
This interview follows on from my recent interview – To be good at customer experience has to begin with an experiential triage – Interview with Nick Webb – and is number 427 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month.
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