How can you relate to B2B customers when they more ‘hidden’ from you than before? - Interview with Jeroen Corthout of Salesflare

Today’s interview is with Jeroen Corthout who is the co-founder and CEO of Salesflare, an intelligent CRM that has been built specifically for smaller businesses selling B2B. It is most popular with agencies and fast growing startup companies. Jeroen joins me today to talk about the problems that sales people have with CRM systems and what he is seeing in the service and experience market and what sales people should be doing to develop better relationships with their customers.

This interview follows on from my recent interview – What if customers want more than excellent service? – Interview with Steven Van Belleghem – and is number 365 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.