The lost child of customer experience (CX) is taking action - Interview with Jason Grier of Reputation

Today’s interview is with Jason Grier, Chief Customer Officer of Reputation, a leading business-to-business online reputation management and customer experience management company. Jason joins me today to talk about cars, speedometers, experiencing your own experience, the (over)focus on metrics, the power of unstructured feedback and the report that Forrester that produced for them and some great advice for CX practitioners about what they should be prioritizing when it comes to improving the experience they deliver.

This interview follows on from my recent interview – Employee experience, the war for talent and what to avoid in a back to the office strategy – Interview with Steve Lucas of iCIMS — and is number 391 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.